Local Community Invigoration

Fundamental Approach

 We believe the mission of the JR Kyushu Group is to conduct environmental development (a benefit to local areas), cultivate local traditions and cultures together with local residents, and serve as a guide through the next stage of progress. We believe that invigoration of local communities invigorates us in turn, and we will keep the initiatives continuously by addressing the following initiatives.

JR Kyushu Walking

 We hold JR Kyushu Walking events to help people discover places of interest around stations in Kyushu. Held since May 1999, the event held in the fiscal year ended March 2020 was the 20th JR Kyushu Walking event. Courses are designed with cooperation from local governments and communities and feature themes such as the nature, famous sights, cuisine and festivals of each region. With people becoming increasingly health-conscious, our 2019 event attracted over 120,000 walkers. The courses center on stations to encourage people to use railways and build the JR Kyushu Group’s fan base. JR Kyushu Walking events are the product of close, ongoing communication with local communities.
 Aiming to realize the JR Kyushu Group’s vision of becoming a “corporate group that invigorates Kyushu, Japan, and Greater Asia with safety and service as its foundation”, we must build stable, long-term relationships of trust with our stakeholders. The JR Kyushu Group Code of Ethics also states that “we will contribute to the revitalization of the region and strive to grow together with the region” with regards to contributing to regional society.

Initiatives to Provide Regular Recognition to Employees who Contribute to Local Communities

 JR Kyushu regularly gives internal recognition to employees who contribute to local communities through means such as service activities, youth development activities and community cleanups.
 In the fiscal year ended March 2019, employees who made a significant contribution to the development of young people as athletes and as individuals by providing instruction in track and field over the course of several years were given Outstanding Community Contribution Awards in recognition of their work. This shows how the activities of our employees serve to invigorate communities.